If you are in the insurance business and you lack a steady and reliable ingress of high-quality insurance leads, then my guess is you’re facing some tough challenges either getting or staying ahead of your competition. Let’s define terms. High-quality leads share a few things in common that all insurance professionals can agree upon. They [...]
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Commercial Insurance Marketing – Overcome Price Objections With Five Strategic Steps
March 13th, 2011 
admin Despite millions of dollars spent in insurance company advertising, many business owners still base their insurance buying decisions price.? ? Why do business insurance buyers focus so much on the price? ?Because… ? It’s a business purchase decision, which means there’s very little emotional involvement and someone else (i.e. the boss) will verify that a [...]