Direct marketing companies are finding that it’s a buyer’s market and that means that advertising on the radio while always a solid option when done correctly can be better predicted in a down economy. Why? It’s a simple issue of supply and demand. When demand is low for brand advertising by car dealers and real [...]
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Direct Mail Marketing Success – Put the Product Before the Marketing
March 13th, 2011 
admin After working in the direct mail postcard industry for a while, I’ve noticed some trends. I’ve seen which direct mail strategies work the best, and which ones should be avoided. And I’d like to share one of the most effective “secrets” of postcard marketing with you right now.A Great Product or Service Markets ItselfA bad [...]
Some Tips to Starting an Insurance Agency
March 13th, 2011 admin Starting an insurance agency involves the same processes as starting a regular business. You still have to file that business like any other business. Meaning you still need to incorporate, or organize an LLC. You need to get yourself a federal tax-id number, and open a business checking account. You can most likely work out [...]
Where Can Advertising Go Next?
March 13th, 2011 admin The fanfare that greeted the emergence of integrated marketing communications in the early 90s has died away, leaving the industry uncomfortably aware that it still represents a series of one-trick ponies. Advertising agencies still espouse solutions that center on advertising. PR agencies always suggest PR; direct agencies suggest direct marketing and so on.As a result [...]