Archive for the ‘Articles’ Category

From Oracle to Infor: Charles Phillips Much Talked About Switch

The news that Charles Phillips is cutting off its seven-year presidency in Oracle to make way for the company’s new President dropped like nuclear bomb. A lot of people are questioning this event considering that Oracle has done rally good during Phillips’ tenure in the company. He has been well-known in the industry as a [...]

Predict Your Direct Mail Fundraising Campaign Success With Doubling Day

How can you predict the good results of one’s direct mail fundraising campaign just before it has concluded? You realize the problem. In case your charity is whatsoever typical, you obtain donations out of your fundraising appeals for months, even years, soon after they’ve mailed. I worked for a non-profit organization that obtained thousands of [...]

14 Direct Mail Marketing Ideas to Increase Response Rates

As an entrepreneur or modest organization operator, you can’t find the money for to shed a single dime on wasteful marketing. If you’ve never tried Immediate Mail advertising before, then you just aren’t aware of it’s extraordinary worth. For pennies about the dollar, you are able to style several versions of the direct mail campaign, [...]

Reasons to Use Greeting Cards in Your Marketing Campaign

A current survey by Hallmark Organization Expressions located that by sending home business thank you cards, you’ll be able to enhance client loyalty. Approximately two-thirds of buyers surveyed mentioned that when organizations send greeting cards to display appreciation for a buy or referral, they’d likely do home business using the company once again. Practically 75% [...]

Direct Mail Marketing – How to Dramatically Increase Your Open Rates

Direct mail marketing has acquired a poor rep inside the past few many years. This isn’t shocking whenever you take into account that many people who attempt making use of this marketing method end up investing many bucks for small returns. With response charges of much less than 1%, you cannot seriously blame them. Even [...]

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